Academic Speaker Series

Southwestern Michigan College’s Academic Speaker Series Presents

"Creative Thinking: A Crucial 21st Century Workplace Skill"

By Jim Wardlaw

October 26, 1 p.m.

Theatre in the Dale A. Lyons Building


A recent Bloomberg/Business Week study of job recruiters showed that a majority recruiters identified creative problem solving among the top five skills for success in today’s workplace. Sadly, the same recruiters said creative problem solving was the second most difficult skill to find among job applicants. Numerous studies agree, in today’s fast changing and volatile work environment, creative thinking is one of the most crucial skills for professional success. But where can you learn to improve your creative thinking? In this fast-paced talk, Jim Wardlaw will share practical insight and some big picture thinking about creativity, innovation and how each of us is born to transform the world.


About Jim Wardlaw

Jim Wardlaw is an award-winning entrepreneur with more than 35 years of experience in brand management, strategic marketing, creativity, sales and business management. He is a graduate of Dowagiac Union High School and earned a BFA in graphic design from Michigan State University and a MS in creative studies from the International Center for Studies in Creativity at SUNY Buffalo State, Buffalo, New York.

From 1995 to 2007 Jim was CEO/principal of Publicom Inc., a full-service marketing communications firm located in East Lansing, Michigan specializing in service brand management for clients throughout the Midwest.

Following the firm’s sale, Jim held executive positions with McLaren Health Care Corporation, Flint, Michigan and Lifestyle Lift, Troy, Michigan. He is currently the chief change agent and owner of Stitch Brand & Culture, a firm that specializes in the development of executive teams in strategic execution, entrepreneurial leadership and the cultivation of innovative, collaborative organizational climates.

Jim is a reactor for the University of Buffalo Center for Entrepreneurial Leadership, a certified entrepreneurial operating system implementer, adjunct faculty at the International Center for Studies in Creativity at Buffalo State College and holds certifications in VIEW, KEYS, LPI, FourSight and SOQ.

Jim Wardlaw

Read more here: